Jason Voiovich
This is me:
In short:
Innovation Historian – I can help you take advantage of our collective wisdom.
This is my story:
Story:
In a career that spans more than 25 years, Jason Voiovich has launched hundreds of new products – everything from medical devices, to virtual healthcare systems, to non-dairy consumer cheese, to next-generation alternatives to the dreaded “cone of shame” for pets, to sex aides for cows (really!). He’s a graduate of both the University of Wisconsin and the University of Minnesota, and he has completed post-graduate studies at the MIT Sloan School of Management. His formal training has been invaluable, but he credits his true success to growing up in a family of artists, immigrants, and entrepreneurs. They taught him how to carefully observe the world, see patterns before others notice them, and use those insights to create new innovations. History is Jason’s favorite way to observe the world. He believes the people from the past have plenty to teach us about the challenges and opportunities we face today.
This is what I am all about
My arrival in innovation started early. I was born into a family of artists, immigrants, and entrepreneurs. Frankly, it’s lucky I didn’t end up as a circus performer. I’m sure I would have fallen off the tightrope by now. My father was an advertising creative director. One grandfather manufactured the first disposable coffee filters in pre-Castro Cuba. Another grandfather invented the bazooka. A great-grandfather invented Neapolitan ice cream. I was destined to invent the first disposable frozen treats grenade launcher, but the ice cream just kept melting!
I took bizarre ideas like those into the University of Wisconsin, the University of Minnesota, and the MIT Sloan School of Management. It should surprise no one that they are all embarrassed to have let me in.
When you work with me, you'll get someone who's not afraid to challenge you, teach you, and more than anything else, share the joy of the innovation process.
This is my dream customer:
Leaders that are trying something different; executives that want to see results; companies that do as they say.
This is my business:
I serve as a fractional Chief Product Officer (aka Chief Innovation Officer and Chief Marketing Officer...depending on who's asking) for a limited number of clients. I'm also a paid board advisor to innovative organizations.
Me inside the Hub:
EP 125: Marketer in Chief - Jason Voiovich on product innovation, marketing strategies of the US presidents and more.
Jason shared his innovation stories from kettle framing to the marketing of presidents, we covered his curiosity around the scientific process, how he helps a Museum with Dinosaurs and of course explore the innovative process of his book.